Becoming a Visa Merchant provides outstanding benefits—for you, and for your customers.

Customers recognize and trust the Visa brand, and enjoy the convenience of shopping with their Visa cards. That means that as a Visa Merchant, you'll realize increased revenue. And when you partner with Visa, you can participate in Visa Promotions that further drive sales and increase customer satisfaction.

Turning card acceptance into merchant sales

For more than 30 years, Visa has partnered with merchants to deliver reliable, secure, and convenient payment options. Your customers recognize and trust the Visa brand, and enjoy the convenience of shopping with their Visa cards. And with more cards than all other major payment brands combined¹, Visa is a powerful tool for attracting new customers and opening doors to stronger sales.

View merchant testimonials. See how accepting Visa payments has meant increased customer satisfaction and increased business to some very diverse Visa merchants.

Demand for card choice continues to build

Consumers demand choice and convenience, particularly when it comes to how they pay for goods and services. That means they are increasingly opting for electronic payment methods, not cash or checks.

• The Visa suite of card products delivers solutions tailored to the demands of individual cardholders.
• Visa credit, debit, and business cards each have large and loyal followings. While one customer might value the simplicity of the Visa check card, another may prefer the flexibility of a Visa credit card.

Useful facts

• Nearly 1 in every 3 consumer purchases in the United States is made with a payment card—including credit, debit, and prepaid products.
• Of every $100 spent by consumers, nearly $40 is in a form other than cash or check.
• Consumers carry more than 1 billion Visa cards worldwide—more than 450 million of those cards are in the United States.
• U.S. Visa cardholders alone conduct more than $1 trillion in annual volume.¹
• The average ticket for Visa purchases is consistently more than cash.

Payment merchants can depend upon

• You can rely on Visa to help your business grow, and to run more efficiently.
• Visa helps to streamline the purchase process by accelerating throughput and keeps checkout lines moving.
• Backed by a reliable electronic payment system, merchants can be assured that Visa transactions will complete the sales process virtually every time.

Timely payments

As a Visa merchant, you’re connected to one of the leading payment card brands and one of the world’s largest, most sophisticated consumer payments systems, which gives you secure transactions and timely payments.

“Acquirers,” also known as “merchant banks” are financial institutions that provide the infrastructure enabling merchant acceptance of Visa products. Empower your customers with greater payment options. Start accepting Visa today: Contact an Acquirer today to learn more about how you can accept Visa.

Learn more

• How It Works
• Getting Started
• Acquirer List
• Accept Visa Online
• Bill Payment with Visa
• Merchant Responsibility

¹Visa internal statistics, Q4 2006