Trade Incentives FAQ

How can Visa Incentive cards be used for trade incentives?

Visa Incentive cards can be used in place of traditional incentives to motivate distributors or channel partners to sell new and existing products and services for your company.

To get Visa Incentive cards for your business see a list of card providers.

How can my business benefit from using Visa Incentive cards for trade incentives?

Visa Incentive cards can help expand distributor relationships and drive sales by providing an economical, flexible, and easy-to-administer alternative to traditional incentive programs. Visa Incentive cards help create new revenue streams and generate incremental revenue from existing business.

How do recipients benefit from Visa Incentive cards when used for trade incentives?

Visa Incentive cards provide shopping flexibility, choice, and immediate, easy use. They work like all other Visa-branded debit cards, so consumers can purchase whatever they want anywhere Visa debit cards are accepted, without the inconvenience of having to cash a check.

What are the benefits of personalized and non-personalized cards?

Personalized cards allow the card recipient's name and a custom message to be embossed on the face of the card. Although non-personalized cards have no embossed message or name, they can be issued instantly. The cardholder benefits are the same whether the cards are personalized or not.

Can Visa Incentive cards be distributed outside of the United States?

Although Visa Incentive cards cannot be issued outside the United States, some can be used outside the country. If the card states "Valid only in the United States" on the front, the provider has issued a Domestic Use Only card. Such cards should not be accepted at locations outside of the United States.

What happens if Visa Incentive cards are lost or stolen?

Visa Incentive cards are covered by Visa's Zero Liability policy¹, which protects the cardholder from fraudulent use of a lost or stolen card. Lost or stolen cards will be replaced with no penalty to the cardholder or your company. Upon discovering the loss, the cardholder should immediately notify the provider, who will issue a replacement card containing the remaining balance at the time the card was reported missing.

How do I implement a trade incentive program using Visa Incentive cards?

Contact a participating card provider to learn about their specific trade incentive offerings, including custom programs.