Trade Incentives
Low-effort solutions. High-impact results.
Drive sales with easy-to-use Visa Incentive cards, a first-class incentive solution to motivate third-party sales partners. Visa makes it easy for you to offer choice, while streamlining costs, fostering loyalty and building brand awareness.1
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How they're used
Visa Incentive cards can be an effective tool for motivating dealers, distributors, brokers, and sales professionals. Common program uses include awards for sales of specific products or for dollar volume, such as a $50 reward for every healthcare plan or automotive dealership plan sold.
Use Visa Incentive cards to:
- Increase overall sales/purchase volume
- Push a particular product or line
- Encourage new product training
- Launch new products
Case Study: Leading Worldwide Automotive Manufacturer Drives Performance and Efficiency
The Visa Incentive card was instrumental in helping a leading worldwide automotive manufacturer build its brand, while reducing costs and improving administrative efficiency. Not only did over 98% of its salespeople express a preference for the Visa Incentive card, the company also realized these impressive results:
- Replaced more than 100,000 checks annually
- Saved more than 4,700 hours of processing checks
- Reduced incentive program costs by more than 30%
- Reduced payment delivery time by more than 2 weeks
- Increased performance in multi-line dealers by 10-20%
Key benefits
Here's why Visa Incentive cards are a great solution for helping your business reach your sales targets:
- Tailor your program to your needs
- Recognize results in a timely manner
- Reward for any volume of incremental sales
- Are more cost-effective than traditional reward programs
- Provide an opportunity to promote a custom marketing message
- Build brand awareness with each card usage
Recipients can enjoy:
- The freedom to purchase what they really want, when they want
- Acceptance at the millions of locations where Visa debit cards are welcome
- Convenience and immediate access to funds
- Lasting appreciation for their personally selected reward
- Protection through Visa's Zero Liability policy2, so they're more secure than cash or checks
Card features
Key features of Visa Incentive cards for trade incentives include:
- Available co-branding on the front of the card with the names/logos of up to two affinity/co-branding partners
- Optional reloadability so they're perfect for ongoing, successive programs
- Complete shopping protection through Visa's Zero Liability Policy2, which protects recipients from unauthorized purchases if their card is lost or stolen
- Ability to direct spend to specific merchant category codes, such as travel-related merchants, for maximum program customization
- Optional personalization with cardholder name, or non-personalized cards for instant issuance
Get started today
Select a provider to start developing your custom program today. Need more information? Frequently Asked Questions are a click away.
You may also be interested in these other uses for Visa Incentive cards:
- Rebates
Motivate and reward consumer purchases to help drive sales, while streamlining costs. - Consumer promotions
Design a memorable campaign and influence consumer behavior through exciting promotional programs, from automobile test drives to new product trials. - Employee rewards
Show team members you appreciate their accomplishments, such as meeting internal sales goals, attaining performance objectives, achieving workplace safety goals, reaching milestones, and reducing time off for injury or illness.
2Visa's Zero Liability policy covers U.S.–issued cards only and does not apply to ATM transactions, PIN transactions not processed by Visa, or certain commercial card transactions. Cardholder must notify issuer promptly of any unauthorized use. Consult issuer for additional details or click here.
